Thursday, January 15, 2009

Jobs and Apple

Steve Jobs' health continues to be a big issue for investors and it's a good assumption based on the communication from the company over the last few months that investor information will be incomplete going forward. My gut is that while Jobs made Apple what it is today, Apple is not Steve Jobs. There is a lot of Apple there. Interesting that the stock is only down 5% today.

As follows is a excerpt from Jobs' 2005 commencement speech at Stanford:

"for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart."

Good advice.

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