Saturday, March 21, 2009

If it was easy

We could pay some kid 4 bucks an hour to do it.

I'm taking about running a newspaper.

I got this email from the Washington Post this week. They want me to join the Washington Post fan club on Facebook. Why would I do that? I have no idea.

Newspapers are a tough business. You need to create content and sell it. Every day. Most non-unique content is now free online.

Does the Post's Facebook fansite make me or you more likely to buy advertising on the site, or shell out for the printed version? Nope. More tough sledding ahead.

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