If the goal is to create buzz and stickiness at the same time, Facebook nailed it this weekend. According to Bloomberg:
"June 12 (Bloomberg) -- Facebook Inc., the world’s largest social-networking site, said members registered new user names at a rate of more than 550 a second after the company offered people the chance to claim a personalized Web address.
Facebook started accepted registrations at midnight New York time on a first-come, first-served basis. Within the first seven minutes, 345,000 people had claimed user names, said Larry Yu, a spokesman for Palo Alto, California-based Facebook. Within 15 minutes, 500,000 users had grabbed a name."
My wife and I each managed to get out own names registered the next morning, but our last name is not very common. This whole thing will continue to be cool until the next big thing comes along.
"June 12 (Bloomberg) -- Facebook Inc., the world’s largest social-networking site, said members registered new user names at a rate of more than 550 a second after the company offered people the chance to claim a personalized Web address.
Facebook started accepted registrations at midnight New York time on a first-come, first-served basis. Within the first seven minutes, 345,000 people had claimed user names, said Larry Yu, a spokesman for Palo Alto, California-based Facebook. Within 15 minutes, 500,000 users had grabbed a name."
My wife and I each managed to get out own names registered the next morning, but our last name is not very common. This whole thing will continue to be cool until the next big thing comes along.
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