Sunday, August 23, 2009

Apple TV?

"An Apple television set [will be introduced] within the next two years that could wirelessly sync with iPods, iPhones and Macs. “Such a device would command a premium among a competitive field of budget TVs; we believe Apple could differentiate itself with software that makes home entertainment simple and solves a pain point for consumers (complicated TV and component systems).”"

That is analyst Gene Munster at Piper Jaffray speculating that Apple's next foray in the battle for the living room media market will include an actual TV.

This is going to be a big deal for cable companies, Microsoft, TV makers, Netflix, satellite companies and a host of others as it plays out. TV replacement cycles are much longer than those of other consumer electronics so this battle will be a long one.

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